I turn complex B2B SaaS workflows into frictionless experiences. 10+ years shipping fintech, healthcare and edtech products that raise revenue and put users first.
Designing for Conversion: Behavioral Psychology in Fintech Onboarding
I worked with Onramp Funds, an Austin-based early-stage lending startup, to increase onboarding conversions and reduce user churn on the way to over $45M in funding.
Design Ops from Zero: Building a Scalable System at Prism
Learn how I helped Prism, an early-stage music fintech startup, kickstart its design ops and design language system for exponential year-over-year growth.
Eliminating Third-Party Dependencies: Streamlining Assessment Import for Educators
At Blackboard, I led a research and design initiative enabling native document import to reduce instructor workload and eliminate third-party dependencies.